PCALUZNI

Senior Product Designer with 10+ years crafting innovative solutions in Fintech, B2B, B2C and SaaS Products.

Based in Europe

About

I turn complex problems into clear product decisions. With 10+ years of product design experience — I work AI-first, combining fast prototyping to get real data and build things that are both fast to ship and proven to work.


I help teams know what's actually worth building — leading design with the engineering team to ship validated products that move the numbers that matter.

Experience

Company

role

Year

KingMakers

AI, Senior Product Designer

2024-PRESENT

KingMakers

AI, Senior Product Designer

2024-PRESENT

Superb

Senior Product Designer

2021-2022

Superb

Senior Product Designer

2021-2022

Banco PAN

Product Designer Specialist

2021

Banco PAN

Product Designer Specialist

2021

PagBank

Senior Product Designer

2019-2021

PagBank

Senior Product Designer

2019-2021

Shell

Senior Product Designer

2018-2019

Shell

Senior Product Designer

2018-2019

brainn.co

Product Designer

2017-2018

brainn.co

Product Designer

2017-2018

Trigg App

UX/UI Designer

2016-2017

Trigg App

UX/UI Designer

2016-2017

ED INTERACTIVE

Visual Designer

2015-2016

ED INTERACTIVE

Visual Designer

2015-2016

What I Do

Product design

Design decisions that move as fast as your product.

User Research

AI Prototyping

Craft

Product Strategy

UI Design

Microinteractions

Product design

Design decisions that move as fast as your product.

User Research

AI Prototyping

Craft

Product Strategy

UI Design

Microinteractions

Branding

Strategic branding that builds clarity and strong visual identity.

Brand identity

Strategy

Competitive Analysis

Strategy

Naming

Asset production

Branding

Strategic branding that builds clarity and strong visual identity.

Brand identity

Strategy

Competitive Analysis

Strategy

Naming

Asset production

Testimonials

What it's like to work with me.

Noah miles

Niels Peter Rasmussen

CTO at Superb

In my role as Senior Engineering Manager at Superb I have been fortunate enough to work along side Pedro in the same product team. During our time working together I have experienced how Pedro works with a high level of detail when understanding context and users while also being extremely solution oriented and collaborative when designing new behaviour. I have been impressed to see how Pedro was able to learn and map out customer behaviours and product workflows quickly but also his ability to use his understanding of context to design solutions that just worked really well and had feasibility as a priority. From the things we have developed together I have only experience positive feedback and I hope we get to work together again! I can highly recommend Pedro!

Noah miles

Niels Peter Rasmussen

CTO at Superb

In my role as Senior Engineering Manager at Superb I have been fortunate enough to work along side Pedro in the same product team. During our time working together I have experienced how Pedro works with a high level of detail when understanding context and users while also being extremely solution oriented and collaborative when designing new behaviour. I have been impressed to see how Pedro was able to learn and map out customer behaviours and product workflows quickly but also his ability to use his understanding of context to design solutions that just worked really well and had feasibility as a priority. From the things we have developed together I have only experience positive feedback and I hope we get to work together again! I can highly recommend Pedro!

Whitney Wolfe

Rebecca Heyliger Glaesner, OLY

Director, Product Management at Mastercard Open Finance

Pedro is a pleasure to work with as a colleague and a person. He brings a smile to every conversation and has a very positive outlook that is contagious. Collaborating with him on Product discovery is a breeze, as he actively participates in user research, and user story/acceptance criteria formulation. He is able to balance independent work and sharing/discussing designs and prototypes with the rest of the development squad, as he regularly demos his iterative work. He brings an educated opinion backed by experience to discussions whilst also being open to suggestions, often elevating feedback and implementing it in a way that adds additional value yet manages to keep things simple, user friendly and intuitive.

Whitney Wolfe

Rebecca Heyliger Glaesner, OLY

Director, Product Management at Mastercard Open Finance

Pedro is a pleasure to work with as a colleague and a person. He brings a smile to every conversation and has a very positive outlook that is contagious. Collaborating with him on Product discovery is a breeze, as he actively participates in user research, and user story/acceptance criteria formulation. He is able to balance independent work and sharing/discussing designs and prototypes with the rest of the development squad, as he regularly demos his iterative work. He brings an educated opinion backed by experience to discussions whilst also being open to suggestions, often elevating feedback and implementing it in a way that adds additional value yet manages to keep things simple, user friendly and intuitive.

Whitney Wolfe

Evangelos Spanos

Product Manager at Yodeck

Pedro is an outstanding professional with an amazing personality. He is - the coolest guy in the room - radiating positive energy in every meeting, and always up for new challenges! We're collaborating closely on every phase of product discovery & delivery for Mobile RES apps where his creativity & professionalism shines. He delivers superb work on designs and prototypes, which enables us to get 110% out of customers' interviews. Pedro is truly passionate about UI/UX, consistently finding the optimum solution that customers love. Pedro's decisions on UI/UX are backed by his vast theoretical and practical experience. He is presenting his work in a simple and concise way, taking into consideration the team's feedback and incorporating it into his work.

Whitney Wolfe

Evangelos Spanos

Product Manager at Yodeck

Pedro is an outstanding professional with an amazing personality. He is - the coolest guy in the room - radiating positive energy in every meeting, and always up for new challenges! We're collaborating closely on every phase of product discovery & delivery for Mobile RES apps where his creativity & professionalism shines. He delivers superb work on designs and prototypes, which enables us to get 110% out of customers' interviews. Pedro is truly passionate about UI/UX, consistently finding the optimum solution that customers love. Pedro's decisions on UI/UX are backed by his vast theoretical and practical experience. He is presenting his work in a simple and concise way, taking into consideration the team's feedback and incorporating it into his work.

Whitney Wolfe

Lui Spadarotto

Lead Product Designer | Fintech, AI, Healthcare

Few people have the chance to work with somebody so efficient like Pedro. I have worked with him at Raízen in São Paulo and left with wonderful impressions from him, both as a person and as a professional. He is a fantastic Product Designer, he always created top quality work and was sensitive to the company needs and deadlines. He manages to work with both an extremely creative outlook and an excellent technical grasp. Also, he's a really easy-going person and it's always been a pleasure working with him.

Whitney Wolfe

Lui Spadarotto

Lead Product Designer | Fintech, AI, Healthcare

Few people have the chance to work with somebody so efficient like Pedro. I have worked with him at Raízen in São Paulo and left with wonderful impressions from him, both as a person and as a professional. He is a fantastic Product Designer, he always created top quality work and was sensitive to the company needs and deadlines. He manages to work with both an extremely creative outlook and an excellent technical grasp. Also, he's a really easy-going person and it's always been a pleasure working with him.

( Values )

Keep learning

Value communication

Enjoy work